LEAPS BY BAYER - MOBILE ESCAPE ROOM

 

Multinational pharmaceutical and life sciences company Bayer reached out to the team at Immersive Tech with the challenge of creating an immersive experience that was both high quality and representative of their brand while being easily transportable across the world.

Focusing on the Leaps by Bayer initiative aiming at “conquering ten huge challenges facing humanity”, our team concepted and executed on an all-in-one experience in the form of a customized 40’ shipping container. Divided into 4 rooms, with 3 being for gameplay, the container acted as storage too, helping transport an additional 13’ foot video wall to showcase brand content and player leaderboards. Players interacted with a blend of tactile, digital and technology driven puzzles in their efforts to save the world in less than 20 minutes.

Our role covered the entire scope of the project from design, fabrication, installation, operations and logistics.

 
Working with Jeff and Adrian and the entire Immersive Tech team was nothing short of spectacular. The creativity that they brought to this project from Day 1, the way that they understood the mission and goals that we had with developing this experience—every point of this way I felt inspired—I felt excited. They did such a fantastic job in the preparation and design. The game exceeded our expectations. Working onsite with them has been an absolute pleasure.
— Karyn Riegel | Identity Manager at Leaps by Bayer
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REQUIREMENT

Highly immersive and highly portable for future activations

FORMAT

2-6 participants per game
every 20 minutes

GOAL

Communicate the Leaps by Bayer brand messaging through play