Working with Etzel Agency we created a custom escape room experience for The Real Cost. A smoking prevention campaign by the U.S. Food and Drug Administration, the ten minute escape room saw four participants navigating a series of challenges. To illustrate the risks of smoking, the experience was designed to end once one participant finished, forcing the remaining three to lose.
The activation is live now from the January 24th to the 27th and has seen players like X Games host Jack Mitrani and Olympian Scotty Lago come try out the game.
Stay tuned in the coming weeks for video highlights we shot of the activation!