Immersive Tech was hired by the SNICKERS® brand’s Public Relations agency, Weber Shandwick, one of the world's leading global public relations firms with offices in major media, business and government capitals around the world to create a custom escape room.

With the flavors Salty & Sweet, Fiery and Espresso being released, SNICKERS® wanted to find a way to create an experience that could be setup in a popup event that embodied how the flavors were all unique in flavor and concept.

Taking all this in mind Immersive Tech crafted an experience from design to teardown that tested the indecisiveness, irritable and wimpy qualities of the players to give them a flavorful diagnosis and tasty chocolate bars to take home.

We’re thrilled with the level of detail and creative execution Immersive Tech put forth as a partner. We appreciated the time and energy spent by the team to ensure the fabrication was executed flawlessly. The team was extremely resourceful and buttoned up throughout the planning process and was a pleasure to partner with.
They really know how to build a great escape room!
— Giliann Chaikin | Senior Manager at Weber Shandwick


Secret location in New York City, New York


Product launch to promote release of three new flavors


Influencers, media and
the general public