Immersive Tech was approached by ETZEL Agency to create a custom escape room activation for the U.S. Food and Drug Administration at the 2019 X Games in Aspen, Colorado.

With 3 out of 4 teens never successfully quitting smoking, the FDA wanted to create an experience that spoke to that powerful statistic in an engaging and impactful manner. Immersive Tech crafted a narrative and unique escape room format where 4 participants would enter into identical rooms with only 1 being able to emerge as the winner.

The experience was a blast to play for participants and saw busy lineups from opening to close every day the activation was live, with everyone from families, young children and teens enjoying the challenge.