U.S. Food and Drug Administration
Immersive Tech was approached by ETZEL Agency to create a custom escape room activation for the U.S. Food and Drug Administration at the 2019 X Games in Aspen, Colorado.
With 3 out of 4 teens never successfully quitting smoking, the FDA wanted to create an experience that spoke to that powerful statistic in an engaging and impactful manner. Immersive Tech crafted a narrative and unique escape room format where 4 participants would enter into identical rooms with only 1 being able to emerge as the winner.
Our role covered the entire scope of the project, from game design, fabrication, operations training and support.