U.S. Food and Drug Administration


Immersive Tech was approached by ETZEL Agency to create a custom escape room activation for the U.S. Food and Drug Administration at the 2019 X Games in Aspen, Colorado.

With 3 out of 4 teens never successfully quitting smoking, the FDA wanted to create an experience that spoke to that powerful statistic in an engaging and impactful manner. Immersive Tech crafted a narrative and unique escape room format where 4 participants would enter into identical rooms with only 1 being able to emerge as the winner.

Our role covered the entire scope of the project, from game design, fabrication, operations training and support.

Working with Immersive Tech at the Winter X Games was an awesome, easy experience. We came to them with a general idea our client had of building out a temporary escape room, and they came back to us within a week with a broad design and implementation plan. As an experiential agency, it’s really important for us to be able to focus on developmental and logistical details in the midst of building out activation ideas for clients, and Immersive Tech allowed us to do so by taking the idea work off of our plate. I would recommend working with them not only for projects that directly involve an escape room, but also for any project that requires a multi-step interaction.
— Jack Rizzi | Project Manager at ETZEL Agency


2019 X Games in Aspen, Colorado from January 24 to 27


4 participants per game
every 10 minutes


Convey narrative of “one leaves” out of every 4 smokers.