VANCOUVER, British Columbia, Jan 20, 2021 – Immersive Tech, a Victory Square Technologies Inc. (CSE:VST) (OTC:VSQTF) (FWB:6F6) portfolio company, announces the launch of a premiere new Location Based Entertainment (LBE) VR attractions franchise division named UNCONTAINED, to capitalize on the growing demand from its Family Entertainment Centre (FEC) clients for COVID-safe outdoor attractions.
UNCONTAINED will be the world’s first free-roam hyper-immersive interactive VR attraction, built for a COVID world within shipping containers. The experience will allow for up to six players to roam freely within the container while interacting inside a digital environment as a team.
The experience takes free-roam arcade VR and elevates it to an entirely new level, with a full range of environmental haptic feedback for a truly immersive experience. This is achieved through dynamic blasts of heat and cold, motion floors, environmental audio, and physical object interactions within an uncontained world where players' decisions guide and define the story.
Immersive Tech’s CEO Tim Bieber said, “the new UNCONTAINED VR experience is well-positioned with technology and clients to 'fill the void' left by 'The VOID' location-based VR attractions following its permanent closure in 2020. It’s unfortunate that 'The VOID' was unable to succeed in finding a sustainable business model and continue to innovate for the LBVR industry. UNCONTAINED is the next strategic step to bring free-roam hyper-immersive VR experiences to a wider audience, backed further with a scalable franchise business model.”
The solution has been designed for the uncertainty of our COVID-afflicted world. Launching amidst COVID, the Company has designed the experience from the ground-up to be COVID safe and exceed all health and safety protocols. This starts with UNCONTAINED being an outdoor attraction, designed with surface disinfecting COVID UV lights, minimal touch points with antimicrobial surfaces, disposable VR headset masks, high air recirculation, and air scrubbing filtration.
By utilizing the shipping container as an efficient platform, it allows for a standardized build, enabling mass production, easy transportation, minimal setup time on location, and only occupies a maximum of 5 parking spots for Immersive Tech’s FEC operators located in malls, parking facilities, fairgrounds, and other public high-traffic areas. With a standard interior, the UNCONTAINED interactive console can be updated with an unlimited range of new games over its life, which gives operators a fresh attraction for players every time they visit.
“UNCONTAINED leverages the experience that Immersive Tech has gained over the past four years in creating & launching highly successful interactive escape rooms for Family Entertainment Centers and Fortune 500 global brands for activations at events like X-Games.” says Jeff Jang, Chief Creative Officer. Jeff also adds “we have a major fundamental advantage based on our understanding of shipping containers as highlighted in their recent 3-room escape experience for Leaps by Bayer, a Bayer Pharmaceutical company, in 2020 built in a 40’ container.”
Immersive Tech has been backed by Victory Square Technologies (VST) who will aid the company in a public listing in the first half of 2021. VST CEO Shafin Diamond Tejani said, “With the AR/VR entertainment industry poised to explode in 2021, we expect guests to be seeking new, exciting, and safe attractions that immerse one’s senses and provide unsurpassed memories and fun. The public wants to return to experienced-based attractions in a completely safe environment, and UNCONTAINED brings a solution that exceeds all safety protocols with fun, excitement, and memories as their focus.” Further to that, Tejani goes on to add, “the latest trends in the Family Entertainment Center market show VR attractions are leading the growth in the attraction market/industry worldwide.”
About Immersive Tech
As an industry leader in blending amusement park engineering and video game development, Immersive Tech has established strong working relationships with top organizations including: Bayer Pharmaceuticals, Intel, Allegiant Airlines, Capital One, Scotia Bank, and the US Food and Drug Administration among others for brand activations at events like X-Games, Boston HubWeek and more. Immersive Tech has built highly sought after escape room experiences for some of the largest Family Entertainment groups globally including Allegiant Nonstop, APEX Ent. and Kalahari Resorts over the past 4 years. Immersive tech also operates the newly launched company UNCONTAINED, the world's first COVID safe free-roam AR/VR shipping container Location Based Entertainment franchise. For more info view the companies latest highlight reel video or visit www.ImmersiveTech.co
