Working with Etzel Agency we created a custom escape room experience for The Real Cost. A smoking prevention campaign by the U.S. Food and Drug Administration, the ten minute escape room saw four participants navigating a series of challenges.
Escape rooms are meant to be an alternate reality where we can interact with them like we would in reality. We’re free to touch anything we want (well, I think a lot of them tell you to not touch certain things… but that’s for another day), and fully immerse ourselves in the world we find ourselves in. Unlike the real world however, escape rooms tend to have a narrative and goals for us to follow.